Foundations of Business Strategy

About this Course

In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy. We will develop your ability to think strategically by providing you the tools for conducting a strategic analysis. Strategic analysis is critical for analyzing the competitive context in which an organization operates and for making reasoned and reasonable recommendations for how that organization should position itself and what actions it should take to maximize value creation. Aspiring managers, entrepreneurs, social entrepreneurs, analysts, and consultants all may find value in mastering these fundamentals.

Subtitles available in English, Spanish, Portuguese
1h 48m

1. Introduction to Strategic Analysis & Understanding Competitive Markets

We will introduce the concept of strategic analysis plus explore the impact that competitive markets have on business success. Will include a case discussion of Google.
1h 56m

2. Analyzing Industry Structure

We will explore how industry structure impacts competitive outcomes and learn how to analyze industry forces. Will include a case discussion of the microbrew industry.
1h 46m

3. Analyzing Firm Capabilities

We will learn how to analyze firm capabilities and how they may provide competitive advantage. Will include a case discussion of Apple.
1h 47m

4. Analyizing Competitive Dynamics

We will learn how to analyze competitive dynamics; the interplay between businesses as industries evolve. Will include a case discussion of the game player industry.
1h 14m

5. Determining Competitive Positioning

We will combine our learnings to date to determine how an organization best positions itself competitively to create value. Will include a case discussion of Piaggio.
1h 36m

6. Determining Firm Scope

We will extend our analysis to consider how businesses compete in multiple markets and will learn how to analyze firm scope. Will include a case discussion of Disney.
30 min

7. Final Project

This is your final project.
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